The Applbys are a sour lot and concerned only with money. Their farm has skinny animals forlornly roaming around it. The Farm looks unkempt and the family unfriendly; if pressed they will make up tales about Yenith, including her making their cattle ill with the Ritual they found and trying to charge them when the cow and calf died. The Applbys are a unlikeable lot with sneering, spoilt children, sour faced elderly folk and snide, deceitful parents. The family is mainly concerned with money and will do almost anything for the right price. The Appleby's are convinced that Yenith has a fortune buried in her hovel and once she's gone they can sneak out and find it.